Breakfast Seminar

Business Value through Design

Companies that use design-driven methods are much more successful and profitable than their competitors. Why is that and what should you do to become one of them? Welcome to our next breakfast seminar on the business value of design.

On October 8, you will meet Jeanne M. Liedtka, professor of innovation and design thinking and a renowned leader in this field. Together with Ulla Johansson Sköldberg, professor emerita in design at the University of Gothenburg, and Magnus Ahlström, CCO at Daresay, professor Liedtka will share her expertise on the connection between design and growth.

About the speakers

Jeanne M. Liedtka, professor of innovation and design thinking at the Darden School of Business, University of Virginia, and profiled as a Thinkers 50 thought leader in business. For the past thirty years, she has researched, lectured about, and written several acclaimed books on design, including the award-winning “Designing for Growth: A Design Thinking Tool Kit for Managers“.

Ulla Johansson Sköldberg, professor emerita in design management, has almost forty years of research behind her. She was previously professor of design management and director of business & design lab at the Gothenburg School of Economics, and she has researched and written about the relationship between design and profitability.

Magnus Ahlström, Chief Commercial Officer at Daresay, has been using design methods as part of his business development work since beginning of 2000 when he started to work for one of the first “real” social networks in the world, Lunarstorm. He has extensive experience in marketing, sales and product development in multinationals as well as start-ups in both Europe and Asia.


Welcome to Filmstaden Sergel at Hötorget on Tuesday, October 8, and meet Jeanne M. Liedtka, Ulla Johansson Sköldberg, and Magnus Ahlström, all of whom will give you invaluable insights on why design pays off. The seminar will take place in salon 5.


  • The connection between design and growth, and how to exploit design’s potential (Jeanne M. Liedtka)
  • Turning design into business — diversity, innovation and customer-centricity (Magnus Ahlström)
  • Panel discussion and questions (Jeanne, Ulla and Magnus)

The seminar will be held in English. It will be about 90 minutes long, starting at 8 am. A delicious breakfast will be served from 7.30 with coffee, mingling, and inspiration. By the end of the seminar you will have a better understanding of why diversity, a user-centered perspective and a prototyping approach to problem solving are key factors for innovation and success.


We expect this seminar to fill up quickly, so please book your spot as soon as possible. Registration is binding. Participation is free of charge, but participants who register and do not participate will be charged an administrative fee of SEK 200.


Filmstaden Sergel is located in the middle of Hötorget, at Hötorget 3. Take the stairs in the entrance and you find the venue directly to the right up the stairs.

Business Value through Design

Join us for breakfast and find out why companies that work in a design driven way are much more successful and profitable than their competitors.

Oct 08 2019, 07.3009.15
Filmstaden Sergel Hötorget 3 103 91 Stockholm Sweden +46 8-562 600 00 Show on map
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