Can you improve the customer experience in just one day? The Daresay course: Learning by doing Service Design will provide a hands-on introduction to service design. During the day you will get to test out design methodologies with a diverse group of people, as you move from interviewing customers, to ideation, to prototyping. Next opportunity to join is January 29th.
We firmly believe that working from a user-centred perspective increases the probability for successful and cost-efficient projects. According to McKinsey, companies that take a good design approach to business outperform the relative industry-benchmark growth by as much as two to one. Despite this, 40% of companies still do not include the end user in development projects – in other words they neglect the service design phase of development. In our service design course, we introduce you to the basics of service design, and help you get an understanding of why talking to customers and challenging your assumptions about them is critical for delivering an amazing customer experience. But we won’t be lecturing about this, you’ll be learning by doing.
The one-day course revolves around solving a challenge for a well-known service provider. As a service designer for a day, you will interview customers, map the customer journey, and identify new opportunities for improving the customer experience. No matter what business you’re in, you can always benefit from service design. To aid you in this process we will walk through the foundation of customer-centred development, discuss interview techniques and fast data analysis, as well as doing fun idea generation exercises. By the end of the day, you will have designed and created a valid prototype for the challenge. Our course is great for new inspiration and networking!
The course includes:
Daresay goodie bag including simple exercises to take home The basics of Service Design (PDF presentation) Diploma Lunch + Snacks
You get an insight into the service designers world, including a good understanding of how service design projects are run and the value of working with human-centred design. This includes insights into:
The design process and how it can be applied
Interviewing techniques and observations
How to generate lots of creative ideas in a short space of time
Creative ways to make fast and simple prototypes
What’s needed to think in a customer-centered way
Who should attend the course?
This course is ideal for Business Managers, Business Developers, Product Owners, Innovation Leads, Project Leaders, and all other people working with digital, product development, marketing and the customer experience. You should be curious about Service Design and want to learn more about what it means and how to work in a customer-centred manner. No previous experience is necessary. *To get the most of this course we recommend that you attend the course with a colleague that you can apply your new found skills with in your organisation.
4800 SEK ex moms.
If you’re two or more from the same organisation there is a 20% discount.