Life's a party – and now everyone can join in

Life's a party – and now everyone can join in

For Telia - Telecom

Design & Concept Development
Insights & Strategy
Technical Development

Challenge

Create and build a music-based service for people at office and house parties, in order to demonstrate the capabilities of Telia’s new Zone home/office Wi-Fi environment.

Solution

We built the CoPlay app. Party guests can add tracks from Spotify to a live playlist as it’s being streamed – and hopefully danced to – in the Zone environment.

About the client

Telia is a multinational telecom services provider and the former Swedish public telecom company. Today, Telia has around 23.5 million subscribers to its services.

How we did it

We held focus groups, had a party, and interacted with potential users. With these insights we designed and prototyped our way to a stable, user-friendly music service that people want to engage with.

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